Non-Negotiables. A series.

Verse for the ALTARed Man Creed:

“Stand firm in the faith; be courageous; be strong. Do everything in love.”

1 Corinthians 16:13–14

This verse anchors every non-negotiable.

Stand firm, your convictions don’t bend.

Be courageous, your strength is forged through trials.

Be strong, your discipline is your witness.

Do everything in love, your power means nothing without God’s heart behind it.

1. God Comes First

No compromise. Scripture, prayer, worship. Every day, every decision, every battle starts and ends with Him.

“Seek first the kingdom of God and His righteousness.” (Matthew 6:33)

2. Honor Above Image

An ALTARed man would rather be right with God than popular with people. His name, his word, and his integrity are sacred.

3. Family Before Fortune

Your house is your first ministry. Protect it. Lead it. Provide and pray for it. Don’t chase profit while your family starves for presence.

4. Brotherhood Over Isolation

You do not walk alone. Stay connected. Call your brothers. Be accountable. Strength multiplies in brotherhood.

5. Discipline Over Desire

You train your body, mind, and spirit daily. Feelings don’t run you; principles do. Wake up early. Work hard. Rest well.

6. Purpose Over Pleasure

You were not built for comfort. You were built for calling. Pleasure fades. Purpose fuels. Choose what builds, not what numbs.

7. Forgiveness Over Bitterness

Scars prove healing, not defeat. Forgive fast. Let go of what held you. (Remember No More Nails. What held you does not hold you.)

8. Action Over Excuses

Decide. Plan. Act. Stop waiting for motivation. Movement creates momentum. Excuses create regret.

9. Service Over Status

An ALTARed man doesn’t chase position; he takes responsibility. Serve in the shadows. Lead by example.

10. Eternity Over Everything

Every word, every choice, every step echoes beyond this life. Live so Heaven knows your name and Hell regrets the day you rose.

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John H. Duke Jr. is the driving force behind this coaching platform—a bold, no-nonsense Certified Life Coach with a passion for transformation.
Fueled by real-life experience and a deep commitment to personal and spiritual growth, John brings clarity, grit, and proven wisdom to every man he coaches. This isn’t theory. This is battle-tested leadership for men ready to rebuild.

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